- Privacy
- Anonymity
- Open-Source (?)
Google is good, too good actually. And its not just going to be Google becoming the bad guy, everybody will turn mean, as soon as more VC money hits the scene.
With the information currently available on the net, anybody can find out pretty damn much about me (and very very likely also about you, the reader). You will find out my company (ok thats easy), find out where i live and what i do. You are able to read all my stories and comments at twoday.net, and all emails that i posted to various mailing lists, and all my bookmarks. Furthermore you will find plenty of images, and even some video footage. So, after digging through all these MegaBytes of data, you will get a pretty solid picture about my person. And my personality! You will know how i handle criticism, you will know that i turn cynical from time to time, you will know what my political view is, you will know how good my english is! You will know much more than i ever wanted to give away. But lately I realised that you will find out much more than i deliberately gave away. Simply by collecting even more information about my "social network". Well, just look at who is writing comments here (ignore the spam for the moment :-)), just look where i am writing comments at, just look who is linking me and vice versa. Even if these friends just use their nicknames, you will find more images and stories at their blogs, at their flickr accounts and at their delicious accounts regarding my person.
So, who cares? Its just me anyways. Who should be that interested to invest so much effort analyzing my person? Well, the point is, that its gonna be no effort at all at some (near) time in the future. So many companies investigate into information retrieval, that its rather sooner than later before a search engine specializes on "person(ality) retrieval". A search for my name will bring you all of the above information within the split of a second. My skills, my personality, my feelings, my thoughts, my health, my social status (PersonRank?), everything neatly summarized and categorized. A bit scary, wouldn't you say?
Well its getting even scarier, if one takes a look at Google's latest acquisitions:
- Google bought Riya, an automated face recognition company! (Update: Actually this is just a rumour. Sorry for spreading it again.)
- Google bought Urchin, a web-stats analysis tool
- Google bought 10% of AOL, a well you know what they do.
The riya acquisition is scary for obvious reasons, but the other two acquisitions are not as apparent on the first sight. But Google is buying traffic information! Just take a look at Google Analytics, and you will know
how smart they are already (our company ip-address resolves to 62-99-202-58.zollergasse.xdsl-line.inode.at, and i have no idea how they can assign this to our correct(!) company name). Pretty soon, Google will be able to link persons and ip-addresses, giving them infinite information about each one of us.
Ha, and we were afraid of some desktop music-players broadcasting some information to servers, or of the police performing dragnet investigation ("Rasterfahndung"). Peanuts. George Orwell has already arrived.
If you still haven't realised why all this information about my/your person should be that bad, read this story and then think again:
->
Blogger Blocked at U.S. Border
Sorry, to spoil all the cheers about web2.0, but i would really like to see some things cleared out first, before everybody starts undressing themselves on the net. But i guess it's already too late (at least for me) anyways.
Note 1: According item 3 in my list stated at the beginning i might write a follow-up story at some later time.
Note 2: You might consider this article a bit ironic considering that we are actually hosting thousands of blogs, and that we are also investigating in information retrieval. Nonetheless i am a web2.0-user the same way as you are, and in that respect i am very interested in raising awareness for these issues.